A product of POW.HER
CREA is a daily creatine, reimagined for women. One 3 g stick for brain and muscle — clinically grounded, beautifully simple.
The evidence
Most creatine research was done on men. Women have been left to guess. CREĀ brings the same well-studied molecule into a daily ritual built around how women actually live — fast, considered, and unwilling to compromise on results or design.
Creatine supports strength and recovery as part of an active routine — the most studied sports supplement there is.
Beyond the body, creatine's role in cognition is one of the most researched areas in the field, and increasingly relevant to women.
A single 3 g dose in a sleek stick. No scoops, no shaker, no mess — it fits the pocket, the bag, the morning.
Five infusions
Each flavour carries its own infusion — a single shade dissolving into white. Muted yet vibrant, soft yet exact. Tap one to infuse the page.
The ritual
One stick, anywhere. Pocket, bag, or desk drawer.
Into water, coffee, or your morning smoothie.
3 g of creatine, every day. That's the whole ritual.
The company
POW.HER is a Swiss-born performance wellness company built for high-achieving women — a premium, female-forward answer to an industry that has stayed male-coded, clinical, or overly sweet.
CREĀ is the first step: establishing trust, community and traction before a broader portfolio across hydration, cognition, recovery and longevity.
Founded by Naemi Heiniger and Stefania Lanfranchi — pairing brand and storytelling with strategic and financial discipline, rooted in Swiss quality and scientific integrity.
Launching 2026
Join the list for launch news — and a little something for early members.